By Geoff Hollister
Deals an account of the way Nike turned the world's greatest activities and health corporation. This ebook offers a glimpse into the 1st 33 years of Nike - from its humble beginnings to its smooth guise as an international vast.
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Extra info for Out of nowhere: the inside story of how Nike marketed the culture of running
Oregon had a tight dual meet with Washington approaching, and a good double from Ken Reiser could determine the outcome. Reiser’s first race gave Oregon 5 points as expected. Bowerman followed Reiser before his race, walked up to his teammate and said, “Hand over those teeth,” and put them in his pocket. Reiser couldn’t eat his hotdogs, but, just as Bowerman intended, he won his second race, and Oregon won the meet. Knight would later confide that he learned more on the track at Oregon than he ever did in the classroom.
When it blew, he knew how long he could heat and mix the gooey black muck before pouring it over a sheet of precut plywood and raking it even to dry. He then took the sheets and butted them end to end on the jump runways for testing. Not convinced it would work, or how long it would last or even how to surface an area as large as the track at Hayward Field, he was reluctant to convert our cinder surface. Pleasant Hill High School became the guinea pig. In 1966, two years prior to the first all-weather surface in Olympic history, Kenny Moore, Wade Bell, Mike Crunican, Bill Norris, Bob Williams, and I were all flashing smiles at each other as our feet felt an entirely new sensation.
Back at Hilyard Street, the doorbell was ringing, as word of the new shoe source spread among my teammates and in the jogging community. In my absence, my shoppers would dig through the inventory to locate the right size. I was continuing to take a full academic load, train, and my women’s jogging class had mastered the cinder track at South and was now completing a 6-mile run up through Hendricks Park and back. ” That run through Hendricks Park had a steep up and down in the middle and these women were becoming athletes.