By S. Jeffares
Why do coverage actors create branded coverage rules like vast Society and does launching them on Twitter expand or curtail their existence? This booklet unearths how coverage research can adapt in an more and more mediatised to provide interpretive insights into the lifestyles and dying of coverage principles in an period of hashtag politics.
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Additional resources for Interpreting Hashtag Politics: Policy Ideas in an Era of Social Media
Rebranding of the Conservative party by an excellent public relations manager. (Nic Dakin) ‘Big Community’ would have been a better idea and concept to sell. (Albert Owen) In the literature, policy ideas are viewed as slogans, deﬁned by Lasswell as ‘a terse string of words that gain meaning by repetition and context’ (Lasswell, 1949, p. 13). Lexicographically, the Big Society is a neologism, or a new word. Algeo suggests that more than two-thirds of new words are based on combining existing words, or morphemes, most of which are compounds, that is ‘two (occasionally more) words combined in a lexical unit.
Faced with growing criticism that the ruling administration remained unconcerned about the welfare of their neighbourhoods, it was politically advantageous to underpin their political legacy in urban renaissance by adopting Flourishing Neighbourhoods. With an identity under threat, Flourishing Neighbourhoods symbolised their intent and commitment. The ﬁrst public signal of intent came in a newspaper article in late 2001 where the leader of the council expressed how Flourishing Neighbourhoods was his ambition for the city (Dale, 2001, p.
Lack is therefore the gap between reality and the Real, or alternatively, the gap between is and ought. The fantasy logic is about symbolising the lack and alluding to fullness. In pursuit of their strategic projects, policy actors are engaged in articulating demands, but also in aligning their projects with categories that represent their ideal of a fantasy fullness. It is this role that policy ideas like Flourishing Neighbourhoods or the Big Society play. As policy actors seek to carve out their identities through the expression of political demands, they are attracted to particular policy ideas and are especially drawn to those which represent their ideal of completeness.