By Anouk de Koning
First and foremost of the twenty-first century, Cairo's cityscape has got a wonderful international contact. Its sumptuous five-star lodges, high-rise workplace structures, immaculately fresh department stores, and swanky espresso outlets serving café latte and caesar salad, in addition to the budding gated groups within the city's desolate tract expanses, exemplify 3 a long time of financial liberalization. within the surrounding social panorama, the slow abrogation of the Nasser-era constructions that supplied many with inexpensive items and prone is dearly felt.
This new examine examines Cairo's adventure of monetary liberalization in an period of globalization. It asks what occurred to a postcolonial center type that used to be the service of nationwide aspirations and goals. It explores how younger middle-class execs navigate Cairo's more and more divided panorama and discusses the increase of a tender uppermiddle classification presence within the paintings, rest, and public areas of the city.
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Extra info for Global Dreams: Class, Gender, and Public Space in Cosmopolitan Cairo
As Vignal and Denis note, “the popular majority focuses on survival, while . . a thin layer of city dwellers consumes on a world scale, affording a lifestyle that is increasingly similar to those in other international cities” (2006:III). Carrefour, then, was merely the latest addition to the expanding landscape of up-market Cairo. The introduction of Carrefour raised much momentary excitement. Older malls no longer conveyed such feelings of renewed inclusion into much-desired First World consumption and lifestyles.
Everyone seemed to be talking about the new Carrefour, located close to the exclusive compound (gated community) of Qattamiya Heights outside of up-market Maadi (see map). Maha, an upper-middle class friend in her late twenties, excitedly invited me to come along to see the new hypermarket-cum-shopping mall. In the first weeks after the opening we paid a visit to one of Maha’s friends who worked as a store designer at City Center Mall, the official name of the greater complex that housed the Carrefour hypermarket (see Elsheshtawy 2006).
Woman calling at the balcony of a Downtown apartment 3. Inside the apartment 4. Man calling in coffee shop 5. Supporters of the national football team (‘One Voice’) 6. Videoconferencing between headquarters and construction site (‘One Family’) 7. Exotic touches of a Nubian performance (‘One Soul’) 8. Shots of people using the phone, in this case an old sha‘bi fruit seller 9. After a phone call, the man and woman shown earlier run out to meet at the Imbaba bridge (‘One World’) 10. html (accessed February 19, 2005) The choice for the Imbaba bridge was even further removed from everyday realities.