By Hans J. Scholl, Salvatore Belardo (auth.), Prof. Dr. Ralph Berndt (eds.)
In kürzester Zeit hat sich das E-Business zu einem festen Marktbestandteil entwickelt. Es verändert die Unternehmenslandschaft im ganzen und hat zugleich Auswirkungen auf die verschiedenen betrieblichen Bereiche in Unternehmen. Führende Fachvertreter aus Europa und den united states liefern in diesem Buch Ansätze, die für das administration des E-Business herangezogen werden können. Analysiert werden u. a. die strategische Ausrichtung der New economic climate, die Markenführung im net, die Veränderung klassischer Vertriebsstrukturen durch das net, Nutzen und Schwächen der E-Education, Auswirkungen des Online-Banking und Möglichkeiten des E-Consulting.
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Extra resources for E-Business-Management
These agents are based on so-called dynamic ontologies which define the rules, facts, and concepts for any given domain that the agents act upon. As Cabri, Leonardi, and Zambonelli maintain: "These characteristics let us think that interoperability in the Internet will be information-oriented and based on XML, rather than service-oriented and based on CORBA (Common Object Request Broker Architecture cf. htm#COBRA acces date 9/6/2000) (Cabri et al. 2000). When agents are supposed to intelligently and autonomously act beyond their home semantic domain, some semiotic issues have to be addressed which may have to wait until a later phase of the 2nd generation Web development.
Based on what is called Unicode, by which all world languages can be characterencoded, the XML framework is universal in the true sense that multilingual documents can be properly represented for any blend of languages. In other words, XML is not only capable of running on any computer architecture but it is also capable of representing documents of any given language provenience and composure or any blend. Since it is intrinsically based on the so called objectoriented paradigm, any well-formed XML document can become a "living" entity such that parts of it can be modified, deleted, or extended without jeopardizing the integrity of the overall document.
Moreover, technologies such as multicasting (Gemmell et al. 2000) which allow for a sort of "packet- sharing", even though elegant and still necessary, appear much less crucial than before. 24 In summary, even though the 1996 paper did not have the typical format and organization of a research paper but rather appeared as an ex-cathedra analysis, Bell and Gemmell predicted very precisely major "information superhighway"related developments, and in particular, the last-mile problem. What they could not have predicted from the 1996 perspective are major breakthroughs in bandwidth development accompanied by simultaneous cost decreases becoming only visible as this is being written.