By Norman Lucking (auth.)
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Additional resources for Design
S-.. ,. do"• .. fo,~•P•Kf"'""P. toof ckl~;orq kud. ,..... 5I 52 Core Studies You will have to develop your writing and speaking if you want to be an effective designer. You will need to talk to people to get information. You will need to explain ideas. You will have to interpret technical information and understand technical 'jargon'. And you will have to write letters as part of the business of design. Industry expects such proficiency. It does not, however, just stop at drawing, reading and writing.
It is a useful aid to learning. The more feedback you encourage, the more ideas you will get and the more you will be able to modify or develop ideas in a positive way. You must never stop showing people your ideas through fear of comment and criticism. All designers have to show their ideas. All designers get criticised, and one of the best ways of learning is by making mistakes and responding to constructive criticism. Understanding other people So far we have talked about communication skills as if their only purpose is to inform others of your ideas or to realise your imagination.
If you are talking to the de igncr: • • • • • How How Who Who Who do you work with the company? much do you have to know about the company? do you have to pre ent your idea to? brief you? decide what product need to b de igncd? U e a tape recorder to present a short verbal report of your finding . Thi can be in the form of a live interview with a representative of the company and the de igner, or a ummary of your view and finding . 49 50 Core Studies In 1984 BTEC launched an initiative called 'Design by Experience'.